Inspired by music, Ahluwalia's 'Symphony' collection invites us to become a part of each item’s journey.
Sep 14, 2023
Massimbi Ericka Kabera
In Ahluwalia's 'Symphony' collection, Creative Director Priya Ahluwalia drew inspiration from the music that has woven its way through her life. From Bollywood soundtracks to the 90s and 00s mainstream Hip-Hop that filled the airwaves, to the bashment and house music she cherished during her teens, and more recently, the captivating sounds of afrobeat and neo-wave R&B – all of these musical influences have been artfully translated into the very fabric of her designs.
In a groundbreaking collaboration with EON, powered by Microsoft, Ahluwalia effortlessly blurs the lines between the physical and digital realms, forging a remarkable union of fashion and technology. This convergence has ushered in a new era of clothing – one that is traceable, circular, and interactive, all thanks to the innovative Digital ID technology. Each garment in this collection possesses a unique digital footprint, enabled by digital identifiers connected to the EON platform, driven by the power of Microsoft Azure. These Digital IDs unlock the captivating story behind each piece, narrating its origin, the remarkable journey it undertook to reach you, and offering access to exclusive content and insightful interviews.
Discover the remarkable pieces by exploring the 'Symphony' collection here.